Recruit developers for free—this phrase can cause nightmares to many recruitment managers. In the past, it meant printing your job ads and personally handing out flyers outside the office. Thankfully, modern HR tools and sourcing strategies have emerged now. Let’s discuss further.
The recruitment landscape has changed dramatically. Integrating tech advancements in traditional practices enables you to hire developers without the high recruitment cost. But working on a low-budget talent sourcing strategy requires diligence and resourcefulness.
And that’s what this article is about. Let’s discuss how you can recruit developers for free. Or at least spend less for the entire hiring process. Whether you’re a business owner or a recruitment manager, the tips below are helpful to your strategies.
What’s more? You will also find some best practices to remember as you hire software developers. So let’s start discovering your options.
7 Ways to Recruit Developers for Free
It’s not easy to find the right talent for your company. The process becomes even harder if you’re working on a limited budget.
However, there are new recruitment techniques that can help you save money without compromising the quality of your hires. Here are some ideas you can try today.
1. Take advantage of free job boards
Scour the internet for free job boards. These are sites that let you advertise your vacant positions to a pool of job seekers. For instance, you can post your job ads on Indeed or Jora. And if you want, you can just boost the ads for more visibility if your budget allows.
Contrary to what most people think, you can still find qualified candidates on free job boards. To make that happen, you can create great ads with a clear job description. It should also contain other pertinent details for the open position.
Post your materials on as many free job posting sites as you can. The wider the net you cast, the more it increases the visibility of your ad.
2. Use the power of social media
Social media is not only for branding and marketing. It is also a channel where you can recruit developers for free.
Take the first step by posting your job ad on LinkedIn. It’s a professional social network, so potential candidates are always on the lookout for job vacancies in that space. Ask your employees or coworkers to share the post, too.
Moreover, you can try Facebook and Twitter. These social media sites have millions of users, and some of them may just be looking for a job opportunity.
On Facebook, you can join job-related groups that meet your requirements. And in Twitter, using the right hashtag will take your job ad in front of your potential candidates.
3. Connect with your candidates
Speaking of LinkedIn, companies and recruitment managers can personally connect to potential candidates easily. They look for talents that fit the role requirements, especially those who mark themselves as available for opportunities.
There are two ways to do this. You can use LinkedIn’s talent solutions for a fee. Or, you can manually search for passive candidates with the right skills using a combination of relevant hashtags. For instance, you can use #lookingforwork combined with #softwaredeveloper.
Once you find potential software developers, send them a message about the job opening. Who knows, they are just waiting for the right opportunity to arrive at their inbox, too.
Aside from LinkedIn, you can also use other professional networking sites and social media. And, use the same tactics to find the right talent for your company.
4. Make your job ad more SEO-friendly
Let your potential candidates find you through search engine optimization. Competition may be tough especially in markets where software development skills are in demand. That is why you need to outsmart your competitors and let your ad take the spotlight.
Here’s what you can do to create an SEO-friendly job posting.
- Use regular position titles on your ad
- Include relevant keywords connected to the role
- Optimize your ad for readability, break down your text, and use subheadings wisely
- Include multimedia elements, like images or videos, to catch more attention
5. Create a referral program
An employee referral program is one of the best ways to hire the right people. It significantly reduces recruitment costs and time for resume screening. It also increases the quality of leads coming in.
So ask your employees or coworkers if they know someone who fits the role. It can be a former workmate or a friend looking for work.
If you are able, draft an incentive program for successful referrals. The rewards don’t have to be cash. You can think along the lines of free tickets for a sports event or extra days off.
6. Start a candidate database
Throughout the recruitment period, hundreds of resumes must have come through. Among them, there were candidates with potential but underqualified. Or some professionals were qualified but stronger candidates got the offer.
So, don’t discard their resumes just yet. File them and go back to them when you need to recruit developers again.
Reconsidering previous applicants will save you time in the preliminary hiring process. And, you can just go straight into contacting them again if they have an interest in the open role.
Maybe they have already gained enough experience now. Or, their skill in software development got upgraded. Hence, take advantage of previous connections and build an applicant database.
7. Attend industry-related events and seminars
Search for job fairs or career events near your location. You can also look into social events for software developers that are open to the public. Or if you have a little budget, attend seminars and networking events within the industry.
Once you’re in the venue, make your rounds and create connections. While you talk to many professionals, open up about the job opportunities in your company. And, don’t forget to give out your business card so potential applicants can easily contact you.
Do you want to go the extra mile? Organize an open house in your company. Schedule it for a day, so candidates can visit your office and see the working environment. They can also talk to current employees and learn more about the work opportunities.
Friendly Reminders When you Recruit Developers for Free
The hard part is done. You now have ideas on how to hire software developers without putting a huge dent in the company budget. However, there are a few reminders to take note of. These tips will help ensure that you get a good hire that is worth your time and effort.
1. Know your software developer.
Determine the exact type of software developer you need. Get familiar with the skill sets necessary for your projects. This should be a professional who knows how to use the development tools. Or, the person should be an expert in the coding languages your project requires.
2. Define a clear job description.
Make your job description clear and thorough. Define the core responsibilities and skill sets necessary for the job. Moreover, highlight anything that can convince any candidate that your company is a great place to work in.
3. Create an eye-catching job ad.
Make your job ad stand out from the crowd. Be specific with your tone. However, it should still be within professional boundaries. Make use of subheadings, so you can avoid large text blocks. And lastly, think about incorporating images or videos in your job ad.
4. Design an efficient interview process.
Take note that hiring software developers is not only about technical skills. But, it’s also about finding out if they fit the culture and environment.
So aside from giving them a technical assessment, consider giving them other activities. For instance, ask some people in the team to interact with the candidates. This way, you can assess whether the applicant can pass the vibe check with the workplace culture.
5. Never skip the background check.
It’s normal to want to skip the background check to save time, especially if it’s a referral. But that should not be the case.
Make sure to talk to their character references. Ask about their previous experience. How was the person’s work relationship with the team? What is the quality of work produced? What are the things that need to be considered regarding the person’s work ethic?
Recruiting Software Developers can be Challenging Given the Demands of the Market.
However, it doesn’t have to be costly. All you need to do is think of strategies that do not involve expensive job postings.
There are several ways to recruit developers for free, just like what we have discussed above. You can either employ one of the tips or combine them all into one big recruitment strategy.
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